Events are measurable, trackable, and actionable aspects of an Element. By default, all Events are tracked. Using the "Events" tab of most Elements, you can specify certain Events, and then designate whether this Event meets a Goal, adds or subtracts a score, or adds a cost.
Events are used in the following ways:
1. For Behavioral Filtering, which allows you to specify certain Contact behaviors to target segment(s) of Contacts. These Filters can be used in Rules, Contact Lists, Schedule run-time Filters, and workflow decision making.
2. For Tracking, for Reporting and Analytics.
3. To Associate a Score, Goal, and/or Cost to Contact behavior.
4. To Fire Triggers.
Event Definitions
The following is a list of Studio Elements and their associated Events, along with detailed descriptions of each.