Contact: (877) 560-3473 . Free Trial . Request a Demo . User Guide
Forget direct mail as you know it. The latest innovations in the industry have made the marketing channel more intelligent, integrated and effective than ever before. [Reprinted with permission of USPSDelivers.com, a resource for business knowledge and insights. ]
Download
Why it’s not your fault you have fewer print sales. Know the 3 causes so you can turn your sales around now.
Download
In this lively, engaging, and educational 60-minute webinar, Dennis Riggs [CEO @ Promotional Spring] and Dave Rosendahl share: 1. Why Direct Mail is Making a Comeback (it’s likely not what you think) 2. 6 Trends The Top Markers Will Leverage in 2020 (hardly anyone knows about #5) 3. Practical “Pro-tips” You Need to Apply Now (including insider information from the USPS: how to save money on postage)
Download
Done right, direct mail can be a powerful marketing tool to attract new customers. Why? Because it helps you deliver targeted, marketing messages that are more customized and relevant. [Reprinted with permission of USPSDelivers.com, a resource for business knowledge and insights.]
Download
Using marketing automation, the University of Alabama got a 12% response rate, with 50% of respondents applying for admission to a graduate program. This case study reveals the exact tactics employed with direct mail, PURLs, emails, a Variable Viewbook, and follow-up print pieces to achieve these results.
Download
Learn about popular technology and design trends – from Augmented Reality to QR Codes – with detailed information on user experience, response rates and more. (Reprinted with permission of USPSDelivers.com, a resource for business knowledge and insights.)
Download
Direct mail is a powerful marketing tool. However, launching a direct mail campaign may seem daunting. In this eBook, learn whom to target, what messages to send, and how to measure campaign effectiveness. [Reprinted with permission of USPSDelivers.com, a resource for business knowledge and insights.]
Download
Marketing using both physical and digital media is hard. To help, this study looks at when it is better to use only one channel versus many (and in what order). Brought to you by the USPS Office of Inspector General and Temple University’s Center for Neural Decision Making.
Download
As a first-time exhibitor in the Ruby Pavilion at Dscoop Phoenix, Silicon Publishing hit a home run in its first at-bat. Download the Case Study now to learn how they did it!
Download
Check out this report produced by PushCrew about The State of Web Push Notifications! This guide provides a comprehensive overview of what Push Notifications are, data that supports why every marketer should be using this new and novel communication channel, and best practices about how to use them.
Download
Did you know that 64% of Millennials would rather look at Direct Mail than Email? Yes, it's true! Get this eBook to see what USPS research shows about how Direct Mail helps you market to Millennials. Includes tips (and samples) for becoming effective at engaging a tech-savvy generation.
Download
As presented at Dscoop by Joseph Manos (EVP, MindFire), Shanna Vollmer (CEO, 7 Bridges), and Dave Rosendahl (Co-Founder, MindFire), learn how printers can generate more leads and revenue using uncommon strategies and tactics that make print even more powerful. Click to download a copy of all slides, examples, and snapshots.
Download
Creating a digital campaign can be challenging -- even if you’ve done it before! That’s why we’ve created a set of proven Marketing Playbooks you can use to sell, build, & manage marketing campaigns with ease. Download to get an overview of each Playbook.
Download
See inside a real-life PURL marketing automation campaign used to drive applications for lenders, including the direct mail piece, landing pages, and more. Download now and use these ideas for your next campaign.
Download
Download this guide to learn how other sales professionals engage large companies for multi-year contracts that include print, PURLs, email, and other electronic channels. It includes the steps experts use to attract new clients (including the questions they ask to move the opportunity forward) — and highlights how a print sales rep generates millions in revenue from print using technology to consistently win new business.
Download.png)
Download this Trade Show and Event Templated Brief that you can use as a blueprint to plan and organize your next Trade Show or Event. It took us a lot of time to develop for our own internal use, so we figured we'd share it with you to save you the time!
Download
100 million+ Americans end their day on Facebook. Do you really think your target market isn't reachable there? If you haven't connected your print campaigns to earth’s largest social network, you're missing a large opportunity. Learn 3 unconventional Facebook tactics that generate more leads & revenue -- including step-by-step instructions.
Download
Learn how 3D Printing is shaping the future as it is applied to more industries around the world, including aerospace, automotive, education, and medical. This informative eBook is provided by Stratasys.
Download
Is your print business up one month ... down the next? Learn to address the problem through an ongoing, automated marketing program (using multiple channels used in tandem) to create a Lead Gen Machine.
Download.jpg)
This eBook acts as a companion to Pixels & Ink Episode #14, and contains market data prepared by the Economist, DMA, and PRIMIR. Download to learn the latest print forecasts.
Download
Download now to get the multi-channel marketing strategy and blueprint that raised $6+ million for NC State -- while significantly cutting campaign expenses — using Print, Email, Microsites, Facebook, and Twitter.
Download
This Case Study contains the 28-page playbook First National Bank used to coordinate Direct Mail w/Personalized URLs, Email, Microsites & SMS to drive a 44% response rate, 34% offer uptake, and 43% renewal rate. Download now to learn how.
Download
This eBook contains the 19-page playbook BMW used to retain lease customers using marketing automation. With MINI-O-POLY as the theme (a play on "Monopoly"), BMW used Emails, PURLs, and Landing Pages to drive over 20% of recipients to request a Test Drive, resulting in 2 to 7 cars sold p/month.
Download
This eBook has the marketing automation blueprint used by Saint Francis University to generate a 112% increase in response rates, and shows you how direct mail, eCards, videos, and social media contests drove alumni engagement and donations.
Download
How do you create fresh sales leads to sell more Print? Learn how Hemlock fed their presses with 21 printing jobs worth $331,000 using postcards w/PURLs, email blasts, and a highly targeted house list.
Download
Download this eBook to see how marketing automation technology is being used in the agency industry to make current clients happy - and win new accounts! Learn how the power of marketing automation can allow you to develop sophisticated, innovative campaigns for your clients.
Download
Rider Dickerson’s story begins in 1903, when a small letterpress shop called Low & Rider Printers opened its doors in Chicago. The business changed names–and ownership–over the years but still remained a fixture in the city’s famed Printers Row District. Then, in 2007, Rider Dickerson began a seismic shift.
Download
When Barclaycard US in Wilmington, Delaware, acquired a large credit card portfolio from another bank, it faced a two-pronged challenge -- convert nearly a half million customers to the new program and change the acceptance brand from Visa to MasterCard.
Download
The first time Charlie McClamroch, Marketing Manager at AICPA, received direct mail with a personalized URL and followed the link to a landing page, he knew it was something he could use to reach out to members at the AICPA, the American Institute of CPAs.
Download
Morris Habitat for Humanity (MHFH) in Morris County, New Jersey, wanted to raise the bar on donations in a big way for their 25th Anniversary, with a goal of a 25 percent increase in donors and average gift amount.Over the year-long campaign, the goal was to raise $100,000, which would be enhanced by a $25,000 challenge grant from a generous supporter should the goal be reached.
Download