Free eBook How BMW Sells More Cars With Multi-Channel Marketing Automation

This eBook contains the 19-page playbook BMW used to retain lease customers using marketing automation. With MINI-O-POLY as the theme (a play on "Monopoly"), BMW used Emails, PURLs, and Landing Pages to drive over 20% of recipients to request a Test Drive, resulting in 2 to 7 cars sold p/month.

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