Free eBook Raising the Bar on Donations with Cross-Media Marketing

Morris Habitat for Humanity (MHFH) in Morris County, New Jersey, wanted to raise the bar on donations in a big way for their 25th Anniversary, with a goal of a 25 percent increase in donors and average gift amount.Over the year-long campaign, the goal was to raise $100,000, which would be enhanced by a $25,000 challenge grant from a generous supporter should the goal be reached.

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