Personalized URL Marketing

Personalized URL Marketing Provides Powerful On-line Response Channel for Direct Mail.

Most direct mail campaigns neglect the large percentage of recipients who prefer to respond on-line. Sending them to a same-to-all corporate web site just isn’t good enough for today’s web-savvy audience. Personalized URL Marketing engages these highly valuable prospects with their own VIP landing pages.

A Personalized URL is a web address that incorporates the recipient’s name. For example: www.ChristopherColumbus.MyNewWorld.com

Personalized URL Marketing is the technique of adding such a web address as one of the response channels on a direct mail piece and following it up with highly targeted VIP landing pages. When Christopher visits his personal landing pages, he finds exactly the information he expects based on the direct mail piece. He stays engaged and interested longer. He is more likely to buy.

MindFireInc’s flagship product LookWho’sClicking is the premier technology for Personalized URL Marketing. LookWho’sClicking helps automate the creation and management of a personalized URL for every direct mail recipient, and dynamic VIP landing pages. The activity of each respondent is tracked and reported. Leads are automatically sent to the sales team for immediate follow-up.

Get two powerful media, direct mail and internet, working together.

• Improve direct mail response rates.
• Provide relevant content in response to preferences.
• Engage responders in more meaningful dialogue.