Direct mail piece with PURL call-to-action

The campaign’s Mail File (list of direct mail recipients) is used to generate Personalized URLs for each recipient. These PURLs are then woven within the direct mail piece, along with other variable data. In the example below, the Direct Mail piece was created with the intent of piquing the recipient’s curiosity.

Outside of mail piece:

Inside of mail piece:

Related Links: VIP landing page for this mail piece, real-time reports and leads.